Jean-Louis Gassée:…Apple is doing it wrong, Apple is living on borrowed time! Apple will Fail Again!
This idea, this meme, isn’t new. For more than 30 years we’ve heard a number of versions of the “Apple is doomed” requiem.
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In 1984, Apple comes out with a superior personal computer, the Macintosh. And then they lost the market to an inferior genus: the IBM PC clone.
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