iPhone: The bet Steve Jobs didn’t decline || Kontra

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Suppose you were the CEO of Apple in 2005 when a couple of intergalactic visitors with time-warping technology offered you this bet:

Design and manufacture a small mobile device that seamlessly combines the functionalities of a cellular phone, a web surfer, an audio/video player and a small PC, and your company will double its market cap and establish a third mass-market computing platform after Windows and Macintosh.

Would you take it?

Before you say, “Are you nuts, why wouldn’t I?” ponder just a few of the issues involved:


…

Often, the anything-but-Apple choir doesn’t quite appreciate the immensity of the risks Apple took with the iPhone.

So it’s 2005, will you still take the bet? Steve Jobs did

---- Go read.


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