Rants & Epiphanies
•••
“Wisdom that will bless I, who live in the spiral joy born at the utter end of a black prayer.” • — Keiji Haino
“The subject of human creativity is not an ethnic-centric, but a composite subject.” • — Anthony Braxton
“… It is not my mode of thought that has caused my misfortunes, but the mode of thought of others.” • — The Marquis de Sade

Saturday, October 29, 2011

The bullshit Samsung smartphone numbers


The Loop:



Where the hell did they get that number?

Every one of the stories I’ve seen based their numbers on Strategy Analytics. So, let’s take a quick look at that report.

According to Strategy Analytics, Apple sold 17 million iPhones, which is equal to a 21 percent growth rate over the same quarter last year. Those numbers are publicly available in Apple’s own earnings press release.

Note the big difference?

Apple “sold” 17 million iPhones and Samsung “shipped” some number that Strategy Analytics pulled out of their ass.

You cannot compare shipped numbers to sold numbers and come up with a conclusion that one company is beating another. You can’t. A research firm should know that, and I’m sure they do.

I have no doubt that Samsung sold a lot of phones, but until they release actual figures on the number they sold, Strategy Analytics report is meaningless.

Samsung could ship 100 million phones, but that doesn’t tell us how many they actually sold.





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Learning to better myself.