The Loop
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The cell phone and nascent smartphone industry hadn’t changed in years when Apple showed the iPhone in 2007. If developing a new way of doing things was so easy, why didn’t Samsung do it earlier? Why did they wait until after Apple showed the iPhone to develop their phones?
The answer is simple — because they copied Apple.
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And that is Samsung’s strategy. Watch what Apple is doing, copy that design as closely as possible in hopes of confusing the consumer and then sell millions of devices. It’s illegal and makes you a scumbag, but they thought they could get away with it.
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It’s impossible to argue that this lawsuit is about rectangles. Samsung ripped off Apple’s design because it wanted to confuse consumers and they though they could get away with it. Samsung’s designed changed remarkably in 2007, after the iPhone was introduced.
That’s not a coincidence. That’s theft.
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