Harry Marks ‘Boring’:
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The gaping chasm between the tech press’s reactions to new iOS devices and those of actual consumers is growing, not closing. At this point it’s getting absurd. Read these excerpts collected by Harry Marks and try to square them with the record-breaking pre-orders over the weekend.
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Nothing Apple announced last week was “boring.” What was announced was stable, cohesive, well-designed, beautiful, iterative, and on many levels, innovative, but not “boring.” What are boring are the proclamations from the bloggers on high who expect Apple to reinvent the wheel every year, when the majority of users don’t want to learn a new UI or button configuration with the arrival of a new moon. Apple shatters expectations when it enters a market, not when it’s already entrenched in one.
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Also…
Apple Avoids the Temptation of Jetpack Design by fuckjetpacksDOTcom:
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A lot of Apple's success comes from avoiding the temptation of jetpack design.
Here's how they do it:
• They pick one feature
• that the market is familiar with
• and they do it better
• then they let you know about it
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We're conditioned to think that more features are better. That "innovation" means "no one has ever seen this idea before". That new ideas always win in the marketplace.
As product designers, we could learn a thing or two from the way Apple ships "boring", "passé", "me-too" features once a year, like clockwork, and "makes them look pretty".
via >>>>>> DF
iPhone 5
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