Color Accuracy and Power Efficiency
DisplayMate said the iPhone 7 has "the most color accurate display" that it has ever measured, adding that the smartphone's display is "very likely considerably better than any mobile display, monitor, TV, or UHD TV" that consumers have.
Brightness
The measured peak brightness for the iPhone 7 is 602 cd/m2 (nits), the highest of any smartphone DisplayMate has ever tested.
Contrast Ratio
DisplayMate said the iPhone 7 has a record-breaking contrast ratio among IPS LCD smartphone displays.
Reflectance…
However, the iPhone 7 doesn't come close to the record low 1.7% screen reflectance of the 9.7-inch iPad Pro, which has a special anti-reflective coating.
Viewing Angle
DisplayMate said the iPhone 7 has "excellent viewing angle performance" with no visually noticeable color shifts. The display had the smallest color variation when viewed at an angle, earning a JNCD rating of 2.1 or less
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