ONCE UPON AN ARTIST. Chapter 1: HEAD from Marc Guardiola [ La Mafia ] on Vimeo.
Once Upon an Artist is a documentary series that narrates the experiences of the artists from a philosophical and poetic view. Each chapter is an interpretation of their work from a different approach. We use the tool of visual metaphor to redraw what our artists tell about their work. All during their work’s process.
In Chapter One, the sculptor Rubén Fuentes tells us how hard was to create a 1’5 meter sculpture made of compact quartz. We follow him throughout his inspirational journey
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Velocipede
(go to Gianluca Gimini's bechance webPage)…
I became the executor of these two minute projects by people who were mainly non-designers and confirmed my suspicion: everyone, regardless his age and job, can come up with extraordinary, wild, new and at times brilliant inventions.
… Let me explain everything from the beginning:
back in 2009 I began pestering friends and random strangers. I would walk up to them with a pen and a sheet of paper asking that they immediately draw me a men’s bicycle, by heart. Soon I found out that when confronted with this odd request most people have a very hard time remembering exactly how a bike is made. Some did get close, some actually nailed it perfectly, but most ended up drawing something that was pretty far off from a regular men’s bicycle.
Little I knew this is actually a test that psychologists use to demonstrate how our brain sometimes tricks us into thinking we know something even though we don’t.
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